The adage “you get what you pay for” usually holds true in almost any market, but you’ve probably noticed there’s a tipping point: eventually, you’re paying for a brand–not the product itself.
Are Nikes better than non-branded tennis shoes? Sometimes, yes: that cheap pair of sneakers from a bargain bin will undoubtedly wear out faster than some $200 Nikes, no matter what you use them for.
Mid-range shoes, however–say, a brand that’s well-known but cheaper, at $50-$75–could last just as long as their pricey competitor, and be of the same quality.
Nonetheless, Nike won’t stop selling any time soon. Sure, some of that is due to their reputation as a status symbol, but it goes even deeper than that.
Simply put, people trust the brand. They know what they’re getting when they buy from Nike, and that peace of mind and consistence in quality is worth the extra money to them.
Similarly, the CBD world has seen favored brands emerge in recent years. Some are priced high, some are rock-bottom, and a wide range exists in the middle.
So: where should you put your money?
As long as the CBD brand you choose meets strict testing and purity standards, you can spend what you’re most comfortable with and not worry too much. The CBD market is oversaturated, so you’ll find plenty of cheap brands–not necessarily because their quality is worse, but because the market has grown more competitive.
That said, there is a general rule of thumb that higher quality CBD products will cost more. It’s not at all uncommon to spend hundreds a year on oils.
If price and quality are of equal concern, consider buying a mid-range brand like Lazarus Naturals; if you want the reassurance that comes with a “brand name” CBD supplier, Charlotte’s Web is one of the most prominent names in the industry right now.
You can also split your budget amongst various product types. While oils are the fastest and purest delivery system available, novelty CBD products like gummies or bath bombs can also be effective (and less expensive).
As for toothpicks, hair gels, and even nail polish? We’ll let you be the judge. (However, a helpful hint: if it sounds too ridiculous to work, it probably is.)